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Automotive Interior Adhesives: Trends and Opportunities On Demand Webinar

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This webinar will examine the coming regulations of light vehicle interior air quality and examine the impact on selection of interior materials. Mark Polster of Ford Motor Company will discuss the differences in regulation in each region and test methods under consideration by the industry. Implications to interior materials will be discussed. Bill Rinna of LMC Automotive will provide a look at global production trends and the outlook for each region. Marc Benevento from Industrial Market Insight will moderate this webinar.



  • Outlook for global automotive production growth by region
  • Explanation of the consumer and regulatory forces driving change in automotive body construction
  • An understanding of the global and regional trends in vehicle interior air quality, test methods used by the OEMs, and the potential impact to interior materials
  • Dynamics in interior material trends and potential impact to adhesives


Expert Presenters:

  • Bill Rinna (LMC Automotive) 
  • Mark Polster (Ford Motor Company)
  • Marc Benevento, Moderator (Industrial Market Insight)

Bill Rinna
is the Senior Manager, North American Forecasts at LMC Automotive. Included in this role is the overseeing of the production and sales forecasting services that detail manufacturer, segment, platform, model, and plant trends. Mr. Rinna has 19 years of industry experience which includes demand and production forecasting at a component, powertrain, and vehicle level. He has personally completed over 100 discrete model level component forecasts. Prior to joining the firm, Mr. Rinna was at GM as the Global Forecast Lead responsible for GM's crossover segment. Prior to GM, Bill was at CSM Worldwide for 12 years as the Senior Manager of North American Supply Chain and Technology Forecasts. He holds a BS in Business Administration from Eastern Michigan University and an MBA in Business Economics from Wayne State University.

Mark Polster is an Emissions Test Technology Specialist at the Environment & Safety Engineering, Allen Park Test Laboratory for Ford Motor Company. Mark holds a Bachelor's of Science degree in Mechanical Engineering from University of Wisconsin - Madison. For the past 16 years he has focused his career on the development and implementation of fuel economy, tailpipe emissions, and ambient air measurement systems. Mark's research and published results have shaped many international standards and governmental air quality requirements. He is the SAE's VOC Committee Chairperson and is involved with several USCAR working groups. Mark is also a US representative on ISO's and UN ECE's committee for Vehicle Interior Air Quality.

Marc Benevento (Moderator) is the founder and managing director of Industrial Market Insight, a consultancy focused on identifying organic growth opportunities for manufacturers of industrial products. His experience includes over 20 years with global multi-national manufacturers of industrial products in product development, business management, and marketing leadership roles. He most recently served as the automotive market development director for Momentive, a global chemical manufacturer with annual sales in excess of $7 billion. His earlier experiences include a series of product management, marketing, and business development roles in the chemical industry, and nearly a decade in materials engineering at a major automotive OEM. Mr. Benevento has a track record of making positive and lasting change by bringing a collaborative, data-driven approach to management and new product development. He holds a Bachelor of Science in Materials Science & Engineering from Lehigh University and an MBA.

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