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Perils of Manufacturer Misrepresentation On Demand Webinar

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A discussion of the challenges associated with a reliance of USGBC, HPD, AIA, and other organizations on advocacy with respect to claims regarding health impact of material, product declarations and green or sustainability waivers. Suppliers, manufacturers, distributors and end users will understand the liability risks inherent with environmental advocacy by design professionals on products in building and construction.


Key Learning Objectives

  • Attendees will understand the limits of advocacy for architects, lobbying organizations, manufacturers, suppliers, distributors and representatives.
  • Attendees will learn about the nature of USGBC, HPD, AIA and other organizations reliance on advocacy rather than objective neutral information and the risks this poses for representative
  • Attendees will learn how to limit their claims and marketing to prevent misrepresentation to specifiers and other decision makers that may cause significant risk.
  • Attendees will learn about the differences between a product liability claim and a misrepresentation claim that will have general applications to sales and marketing practices
  • Attendees will learn the basics of determining the credibility of advocacy information. 



Ujjval Vyas, Ph.D., J.D. is principal of Alberti Group, a Chicago-based interdisciplinary consultancy specializing in the built environment. He has published, lectured, and taught extensively in law, insurance, risk management, architectural history, and the humanities. A licensed attorney, he practiced construction law for 10 years. His recent interests and consulting have focused on risk management, performance, and sustainability in construction, insurance, and real estate development. Alberti Group also pursues entrepreneurial activity with first- and second-stage companies developing disruptive technologies for the built environment.

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